Ideas, research and perspectives.
Insights on AI, data, people strategy and digital transformation.
TechnologyLatestFrom shopping list to an assistant that knows you
At what point between choosing and buying is the real battle won? With Luca Cerantola, we explore how what appears to be a to-do list app is actually the most underestimated strategic asset in digital retail.
DataFrom fragmentation to insight
Master Data Management to bring order to chaos
MarketingPersonal branding and monetisation strategies
Francesca Leto, a radio and TV presenter, has turned her career into a distinctive personal brand. Find out how below.
TechnologyAuthenticity wanted: the quiet revolution in content marketing
When everyone seems to be shouting, those who lower their voice stand out. This is the story of content marketing, which began with a magazine for farmers and has now become a strategic necessity.
AIPlanning a trip with AI: a practical guide to a smart holiday
For those who leave things until the last minute or prefer a practical approach to planning, artificial intelligence makes an excellent tour operator.
TechnologyData tracking: are you doing it correctly?
Numbers are the GPS of decision-making: valuable, but only if they are accurate. Identifying those that are strategically relevant requires a methodical approach.
TechnologyThe green future of digital archiving
Data storage now faces the challenge of sustainability. With Patrizia Sormani, Expert Digital Manager, we explore the challenges and opportunities of green e-archiving.
DesignWeb designer and web developer: lost in translation
Why should we draw inspiration from related professions? The boundaries between roles are becoming increasingly blurred, giving rise to shared tools and terminology.
DesignInfluencer Marketing: successful case studies for outstanding campaigns
Christmas influencer marketing is a strategic opportunity for brands: when carefully planned, it captures attention and evokes emotion, translating into purchases.
TechnologyHave They Killed Magento?
Following Adobe's acquisition of Magento, two sister platforms emerged, each with a different target market and purpose
HROnboarding, or ‘how to keep talent under lock and key’
From group selfies to virtual treasure hunts, an engaging onboarding process can be a creative way to reduce staff turnover.
DesignDigital music distribution: who gets paid and how royalties work
In the age of streaming, the royalty system determines who benefits from the consumption and distribution of musical works. Artists, record labels and platforms operate within an intricate system of financial compensation.
DesignThe office of the future: a walk among the desks
From the 1960s to 2050, a journey through the evolution of offices: from the first open-plan spaces to virtual reality.
TechnologyCAPTCHA, I swear, "I'm not a robot"
From optical character recognition to reCAPTCHA: the evolution of CAPTCHA technology, how it works and the role of artificial intelligence.
AIWho Is the Artist? Artificial Intelligence and Copyright
Who owns the rights to works created by algorithms? And does the use of generative AI infringe copyright?
TechnologyCMS 2048
From their role in making work easier and their adaptation to emerging challenges to forecasts for the near future: everything you need to know about Content Management Systems.
TechnologySalesforce Commerce Cloud: the solution for large-scale operations
All the benefits of Salesforce Commerce Cloud, from modularity to omnichannel capabilities.
HRCompany culture: how much do you really know about it?
Between past and present, the evolution of organisational culture is intertwined with a growing awareness of its social responsibility
AIHuman resources and artificial intelligence: the AIring project
By automating tasks and procedures, AIring aims to transform processes and efficiency in the HR sector
DataCookies in the age of online privacy
In the delicate balance between privacy and marketing, marketers face the challenge of finding the right balance between tracking and respecting online privacy.
TechnologyMemoirs of a Copywriter Defeated by AI
In the not-too-distant future, a former copywriter looks back on the years when ChatGPT became a global phenomenon and creative professions began to falter.
TechnologyUniversity Blockchain System, a thesis project
How can Blockchain technology simplify our daily lives? Full-Stack Developer Manuel Savà’s thesis project, “University Blockchain System”, provides one example.
DesignA Digital Illustrator's Netiquette
Almost 30 years after the first “guide to the internet”, what advice should we follow when using it? Drawing on the experience of Armando Borrelli, Creative Graphic Designer at HRM Group, we present a personal illustrated guide to netiquette.
TechnologyChatbots don't go on holiday
From early chat systems to artificial intelligence: all the benefits of chatbot technology
TechnologyVirtual Worlds and the Metaverse in the Early Days of the Internet
As early as the 1990s, well before Mark Zuckerberg and Facebook, the idea of a life connected to virtual reality was already part of the collective imagination, in ways far more similar to today than you might think.
TechnologySAP Commerce Cloud: our experience
Drawing on a recent experience with SAP Commerce Cloud, we share some observations on the platform: how it works, its strengths and weaknesses, and its position in the e-commerce market. The article is also suitable for readers who are not directly involved in Web development.