Grow your e-commerce channel with a partner that takes responsibility for the overall outcome, from the platform to funnel optimisation, without fragmentation across multiple suppliers.
We define the model before choosing the platform, and build the platform before optimising the interface: four areas managed by the same team.
We define the model, select the platform that supports it and establish the metrics against which it will be assessed, so that a migration is driven by an economic rationale rather than a technology deadline.
We integrate the leading platforms on the market, also working with ERP, OMS, PIM and payment systems to ensure that the digital store remains aligned with the processes that support it.
We observe the user experience and address points of friction and abandonment, validating each change against the data before adopting it.
We bring together inventory, service and customer recognition across all channels, from click-and-collect to post-purchase management.
We analyse the channel before selecting the platform, and select the platform before building it: six phases that apply equally to a migration, a re-platforming project or the launch of a new channel.
Analytics audit, funnel tear-down and direct customer feedback: to understand the purchasing journey before making changes to the platform.
We design the model and select the platform based on the business case.
Storefront, catalogue and checkout built around editorial patterns designed for the product range.
Two-week sprints, with stakeholders aligned at the end of each sprint and a team sized according to the project's actual workload.
A cutover plan, SEO migration and rollback readiness to ensure controlled releases for edge cases.
Monitoring the funnel and developing the catalogue: this is the continuity phase, when the value of the project begins to emerge.
Commerce platforms and the systems around them, from search and PIM through to orders and payments: which ones are included in the project depends on the product range, volumes and processes the store needs to follow.
