Insight

Read the insights of those who breathe daily in the world of digital

Insights have roots in our days, we observe reality we experience and propose to you our vision, because you can easier navigate.

Our people expertise and their looks to allows you to understand who we are and how we work.

Among the articles you can find: tech’s latest news, our point of view on themes from innovation world, case studies, focus on people and market.

Vision

Who is the Artist? Artificial Intelligence and Copyright

Who owns the rights to works created by algorithms? Does the use of generative AI violate copyright laws?

Technology

CMS 2048

From their role in facilitating work, to adapting to emerging challenges, to forecasting for the near future. Everything you need to know about Content Management Systems.

Technology

Salesforce Commerce Cloud: the solution for big numbers

From personalized experiences to multichannel solutions: the benefits of Salesforce Commerce Cloud

Vision

Corporate Culture: How Much Do You Really Know?

Between past and present, the evolution of corporate culture intertwines with a growing awareness of its social responsibility

Academy

Human Resources and Artificial Intelligence: the AIring project

AIring aims to simplify HR processes with AI, automating tasks and procedures within the human resources department.

Vision

Value Proposition in the Era of Artificial Intelligence

The artificial intelligence and new technologies have reshaped the processes of digital transformation. So, what does it mean to assist businesses in this transition today?

Technology

Chatbots don't go on vacation

From early chats to artificial intelligence, exploring all the advantages of chatbot technology

Vision

Cookie Revolution in the Era of Online Privacy

In the frantic race to balance marketing and privacy, cookies and the GDPR take center stage, while creative solutions emerge as key pillars of successful marketing.

Vision

Memoirs of a Copywriter defeated by AI

In a not-so-distant future, a former copywriter reminisces about the years when ChatGPT became a global phenomenon and creative professions began to waver.

Academy

Blockchain: a personal project

How far can Blockchain technology go in simplifying our lives? Full-Stack developer Manuel Savà sheds light on this question as he shares the narrative behind his thesis project, the "University Blockchain System."

Vision

The Netiquette of a digital illustrator

Nearly 30 years after the first Netiquette, what should the rules be for web use? Based on the experience of Armando Borrelli - a creative graphic designer at HRM Group - here is his personal illustrated Netiquette.

Vision

Virtual Worlds and Metaverse in the early days of the Internet

In the 1990s, well before Mark Zuckerberg and Facebook, the concept of a life connected to virtual reality was already part of the collective imagination, and it was much more similar to the present-day reality than you might imagine

Technology

SAP Commerce Cloud: our experience

We had the chance to work with SAP Commerce Cloud in the last months. This experience prompted us to write down a couple of considerations regarding the platform (how it works, the advantages, the possible improvements, and its market positioning). This short reading is suitable for all levels: no need to be a WebDev to follow through and discover more about SAP!